I'm fascinated by how powerful and effective words can be when you use the right ones in the right combination. Basically I really care about crafting quality copy! My main focus is writing blurbs (and any kind of advertising copy) for a wide range of fiction and non-fiction books. I'm used to working collaboratively so I'm very happy to bounce the copy back and forth a few times if needed to make sure it's copy that you're really happy with.
Macmillan International Higher Education
Marketing and copywriting for a Higher Education publisher. I created and delivered the marketing strategy for books and digital products through multi-channel campaigns involving the website, email marketing, social media and advertising. I also launched and edited the company blog, showcasing articles from authors and staff.
Jessica Kingsley Publishers
Editor for independent publisher.
Headline Publishing, Hachette UK
In this role my time was split 50/50 between writing back cover copy for books and writing marketing copy (ad copy, blogs, email newsletters, website copy and social media posts). Headline is a commerical fiction and non-fiction company publishing in a wide range of fiction and non-ficiton genres - romance, crime, YA, historical fiction, commercial fiction, literary fiction, autobiographies; biographies, lifestyle, cookery etc.
Helen has 3 reviews